Flowerwell was built on a dream of merging locally grown flowers with artfully curated floral design.
Established in 2015 in the countryside of Rochester, NY, owner, and founder Jenny Rae Siplo set out to provide a creative approach to both the wedding industry and growing cut flowers commercially. A first-generation farmer, Jenny Rae learned how to farm and how to grow cut flowers from the ground up. Starting with a tiny plot on a neighboring blueberry farm, she has since grown her farm to expand over several acres. She has traveled near and far, working and training with highly sought after designers and farmers in the flowering world such as Tulipina, Ariella Chezar, Bows and Arrows, Siren Floral, Rose Story Farm, Loven’Fresh, and more.
Flowerwell has become an ever-growing farm that focuses on colors, textures, and heirloom varieties of specialty flowers and foliage. Our design work is distinguished by our specialty blooms being incorporated in a modern, garden-inspired, floral design style. We are known for the one-of-a-kind floral experience that we provide and our passion for everything involving flowers.
Meet Jenny Rae
I dreamt about what it would be like to become a full-time farmer-florist many moons ago. That dream became all I could think about. In college, I explored languages and art, but deep down knew I was being called to nature. I don’t come from a family of farmers, but I grew up gardening with my Mother. My time in the garden laid the foundation for me to become the farmer and floral designer that I am today.
To say that I love flowers isn’t enough. They give me life. They feed my soul. They make the challenging task of farming worth it. They provide the creative inspiration and energy for the beauty that is our floral designs. My aim for Flowerwell is to always share this overwhelming joy and passion with you. My hope is to share with you the beauty of locally grown flowers so that you too love them as much as I do.
On a free summer Sunday you will most likely find me antiquing or puttering in the vegetable garden. I can’t choose a favorite flower variety or a favorite season. The Thousand Islands are my second home. I love a good book, a hot cup of coffee, and the quiet of the countryside.
Meet Shaun
Shaun Swanson is my significant other, the pea to my pod, the sanity to my flower-filled, adventure-seeking, life. He is often busy being a partner in running his own full-time video production business, Filmwell Studios. Shaun is the backbone to Flowerwell, helping us tackle major projects as well as helping us get through both the start and end to our farming season each year, His passions include creating encapsulating videography, camping, playing almost every sport, and restoring our 1850’s farmhouse.
The Team
There is no Flowerwell without our Team. April through December we are a team of 6, handling everything from planting, harvesting, delivering, bouquet and wedding design, teaching, wreathing, and more. Our team comes from all backgrounds and walks of life, but we all have one thing in common, our grown love flowers. When you choose Flowerwell, you are choosing to support a local farm, a small business, a team of employees, and a dream of serving the community the best flowers money can buy.
Meet Maple
Maple the Newfoundland and our proud farm dog. She is loved quite possibly as much as our flowers by our customers, Instagram followers, team members, and friends. Whenever I am outside, she is not far from my side. Her farm dog skills are growing but currently include scaring away geese, jumping over the flower rows, carefully walking by buckets filled with flowers and being a foster Mom to feral kittens.
Maple enjoys making new friends (both human and animal alike), finding frogs in the garden, and turkey meatballs.